UK Law Firm Websites Scored Zero Across Every AI Visibility Signal We Checked

Last updated: March 2026

We checked 30 UK SME websites across nine industries for AI-readable signals. Law firms were the only industry to score zero on every single measure.

TL;DR

• 3 UK law firm websites were included in our check of 30 SMEs
• All three had: no schema markup, no Organisation schema, no Person schema, no FAQ schema, no sameAs links, no llms.txt, no FAQ content, and no detectable About, Contact or Privacy pages at standard paths
• Law firms were the only industry in our sample to score zero across every signal we measured
• This is notable because legal services depend heavily on individual expertise, trust and reputation — exactly the qualities AI systems try to assess when generating recommendations
• We are not suggesting these firms are invisible to AI, but the structured signals that help AI systems understand them are absent

What we checked

As part of a broader check across 30 UK SME websites, we included three law firm websites:

• Law firm A — an online legal consultancy
• Law firm B — a full-service law firm
• Law firm C — an independent London law firm

For each site, we checked:

• llms.txt file presence
• robots.txt AI crawler configuration
• Schema markup (any type)
• Organisation schema
• Person schema
• FAQ schema
• sameAs social profile links
• FAQ content (question-style headings)
• About page at /about
• Contact page at /contact
• Privacy policy at /privacy or /privacy-policy
• Terms page at /terms

The results