How to talk about AI SEO without confusion
By Adam Parker | Rank4AI
Key Point
Use AI SEO when matching what people search. Use GEO when defining meaning and methodology.
Adam Parker
AI Search Visibility Specialist
Adam is the founder of Rank4AI, specialising in AI search visibility. He helps businesses get found across ChatGPT, Gemini, Perplexity, and AI Overviews through technical optimisation and strategic content.
Last reviewed: 7 April 2026